Analisis Sistem Pemasaran Kopi Pembinaan di Kabupaten Dair Provinsi Sumatera Utara

Rudsel Triana(1*), Yusniar Lubis(2), Erwin Pane(3),


(1) 
(2) 
(3) 
(*) Corresponding Author

Abstract


Dairi Regency producing a variety of agricultural commodities, both from the plantation sector as well as food crops and horticulture. The role of the agricultural sector is very important so that the economy of Dairi Regency is very dependent on the agribusiness sector. The research aims to determine the business channel and functions of each agency channel business administration in coffee marketing at Dairi Regency. To analyzing the spread of marketing costs, price spread and share margin on each channel in coffee trading system at Dairi Regency. Analyze the efficiency of coffee marketing on each channel at Dairi Regency, and analyze the differences in the farmers' acceptance of each channel in the coffee marketing at Dairi Regency. The results showed that the marketing system consists of a three channel. The channel I showed that farmers sell the coffee with half dry skin directly to exporters at a price of Rp. 6.000,-/kg, than exporters sell the dry coffee at a price of Rp . 14.000/kg. The channel II shows that the semi-dried coffee farmers sell to local traders at a price of Rp. 13.100/kg, the next half-dried coffee beans are sold to exporters at a price of Rp. 13.900/kg, by removing exporters / dry coffee sells at a price of Rp. 29.300/kg. The channel III shows that farmers sell the coffee beans half-dried to the district collector for Rp. 11,600/kg, then semi-dried coffee sold to local traders at a price of Rp. 12,300/kg, and half dried beans sold to exporters at a price of Rp. 13.100/kg. by exporters release / sell the dry coffee at a price of Rp. 29.300/kg.


Keywords : agribusiness, commerce, coffee.

 


Full Text:

PDF

References


Azzaino. Z, 1982. Pengantar Tataniaga Pertanian, Bahan Kuliah Jurusan Social Ekonomi Pertanian. IPB, Bogor

AEKI. 1999, Warta AEKI No. 82 April 1999, Sekretariat Asosiasi Eksportir Kopi Indonesia. Jakarta.

Crisnall. M.P, 1992 . Marketing Research 4st Edition. Mc. Graw Hill Marketing Series

Gultinan, P.Y. dan Paul W. Gordon, 1992. Strategi dan Program Manajemen Pemasaran Alih Bahasa: Agus Maulana. Cetakan ke-2. Gelora Aksara Pratama. Jakarta.

Jauch, Lawrence R. dan William F. Glueck, 1999. Manajemen Strategis dan Kebijakan Perusahaan. Edisi ketiga, Erlangga, Jakarta.

Kartajaya, Hermawan, 2001. Marketing Plus 2000 Siasat Memenangkan Persaingan Global PT. Gramedia Pustaka Utama, Jakarta.

Kotler. P. 1 999. Manajemen Pemasaran, Analisis, Perencanaan dan pengendalian. Jilid I Edisi kelima Erlangga, Jakarta.

Limbong. W.H.P. Sitous. 1997. Pengantar Tataniaga Pertanian, Jurusan Ilmu Sosial Ekonomi Pertanian. IPB, Bogor.

M.C. Charty And Parreault. 1993. Dasar-dasar Pemasaran, Edisi Kelima. Erlangga, Jakarta.

Mubyarto. 1987. Pengantar Ekonomi Pertanian, LP3ES, Jakarta.

Majalah Kopi Indonesia No. 24 Desember 2005 Jakarta.

Sembiring Sobat, Usaha-usaha Memperbaiki Pemasaran Kopi di Sumatera Utara, 1988, Medan.

Spillane, James J. 1990. Komoditi Kopi: Peranannya dalam Perekonomian Indonesia. Kanisius, Yogyakarta.

Sukartawi, 1993, Prinsip Dasar Ekonomi pertanian, Raja Grafindo persada, Jakarta.

Sumodiningrat, 2000. Pembangunan Ekonomi melalui pengembangan Pertanian, PT. Bina Rena pariwisata, Jakarta.

Swastha, Basu, 1996. Azas-azas Marketing. Edisi 3. Liberty, Yogyakarta




DOI: http://dx.doi.org/10.31289/agrica.v6i1.1297

Article Metrics

Abstract view : 184 times
PDF - 38 times

Refbacks

  • There are currently no refbacks.


JURNAL AGRICA
Program Studi Magister Agribisnis, Pascasarjana Universitas Medan Area
Jalan Setia Budi No. 79 B, Tj. Rejo, Medan Sunggal, Kota Medan, Sumatera Utara 20112 http://ojs.uma.ac.id/index.php/agrica dan Email: agrica@uma.ac.id
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License