STRATEGI PENGEMBANGAN DAN KEBERLANJUTAN USAHATANI AREN MELALUI PENGUATAN JIWA KEWIRAUSAHAAN DI SALAWU KABUPATEN TASIKMALAYA
Authors
, ,DOI:
10.31289/agrica.v14i1.4504Published:
29-04-2021Issue:
Vol. 14 No. 1 (2021): JURNAL AGRICAKeywords:
Aren, Kewirausahaan, SWOTAbstract
Usahatani gula aren di Kabupaten Salawu memiliki potensi ekspor yang tinggi. Namun perkembangan dan keberlanjutan usahatani menghadapi berbagai permasalahan yang kompleks. Strategi pengembangan dan keberlanjutan sebuah usahatani dapat diidentifikasi dari orientasi dan karakter kewirausahaan petani. Tujuan penelitian ini adalah menganalisis sikap dan orientasi kewirausahaan terhadap pengembangan dan strategi keberlanjutan usahatani gula aren di Kecamatan Salawu Kabupaten Tasikmalaya. Metode yang digunakan adalah SWOT (Strengths, Weaknesses, Opportunities, dan Threats). Penelitian dilakukan mulai Juli hingga Oktober 2020. Responden penelitian berjumlah 40 orang yang terdiri dari petani dan pengrajin gula aren yang tergabung dalam UKM Sirin dan Asosiasi Waringin Sari. Proses pengambilan data menggunakan kuesioner dan diskusi aktif pada kegiatan FGD (Focus Group Discussion). Hasil penelitian menunjukkan bahwa karakter kewirausahaan petani dan pengrajin pada faktor internal yang menjadi kekuatan yaitu sikap kerja keras, ketekunan, dan sikap menghadapi resiko, sedangkan karakter kewirausahaan yang masih menjadi kelemahan pelaku usaha tani yaitu inovasi, inisiatif, manajemen perencanaan, dan pemasaran. Sikap kerja keras pelaku usahatani adalah kemauan dan kedisiplinan dalam menjalankan usahatani. Selain itu, petani dan pengrajin gula aren berani menghadapi risiko dari sistem budidaya organik yang diterapkan. Strategi yang dapat digunakan petani dan pengrajin gula aren setelah menggabungkan faktor internal dan eksternal untuk menjamin keberlanjutan usahatani di Kecamatan Kawalu adalah offensive strategy.
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Author Biographies
, Universitas Siliwangi
Program Studi Agribisnis
Fakultas Pertanian
Universitas Siliwangi
, Universitas Siliwangi
Program Studi Agroteknologi
Fakultas Pertanian
Universitas Siliwangi
, Universitas Siliwangi
Program Studi Agroteknologi
Fakultas Pertanian
Universitas Siliwangi
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