ANALISIS POLA SALURAN PEMASARAN KOMODITAS PADI DI KECAMATAN SECANGGANG KABUPATEN LANGKAT

Rahmad Iswandi Lbn(1*), Syahbudin Siregar(2), Khairul Saleh Lubis(3),


(1) Universitas Medan Area
(2) Universitas Medan Area
(3) Universitas Medan Area
(*) Corresponding Author

Abstract


The location of this research was conducted in Secanggang sub-district, Langkat district, which is the center of rice production. The research was conducted in May - July 2017. The samples in this study were 90 rice farmers, 14 traders of middlemen, 8 rice mills, 13 retailers through snowball sampling technique. Data were analyzed descriptively Percentage to channel pattern and marketing margin of paddy. The result of research is in Secanggang subdistrict there are three first channel pattern, farmers to middlemen to rice mills to retailers to consumers; second, farmers to rice mills to retailers to consumers; third, farmers to rice mills to consumers. The highest marketing margin occurred in rice milling (Rp 839.1), middlemen traders (Rp 147.8), and retailers (Rp 1593.3). Meanwhile, based on profit margin value of each institution, traders middleman Rp. 44,7, - per Kg, rice mill earn profit Rp. 605,0, - per Kg, the retailer earns Rp. 1313.0, - per kg of rice marketing value in Kecamatan Secanggang.


Keywords


Rice, Marketing Channel Pattern, Marketing Margin

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