PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN

Syafrida Hafni Sahir(1*), Atika Ramadhani(2), Eka Dewi Setia Tarigan(3),


(1) Univ. Medan Area
(2) Univ. Medan Area
(3) Univ. Medan Area
(*) Corresponding Author

Abstract


This research heads for (1) knowing the influences of the life style to the consumer buying
decision (2) to know influence of the halal labeling to the consumer buying decision. (3) to know
influences of the price to the consumer buying decision. The study was conducted to 80 respendents
representing the buyer population wardah cosmetic in economy faculty collagers of Medan Area
University  Medan.  Simultantly  this  research  head  for  knowing  the  influences  of  life  style,  halal
labeling, and price to the buyer decisions
Keywords : Life style, Halal Label, Price, Buying Decisions.

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DOI: http://dx.doi.org/10.31289/jkbm.v3i1.237

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