PENGARUH KEMASAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAAP (STUDI KASUS KELURAHAN CINTA DAMAI MEDAN HELVETIA)

Eka Dewi Setia Tarigan(1*), Eka Putra(2),


(1) 
(2) 
(*) Corresponding Author

Abstract


This research heads for (1) knowing the influences of the packaging to the consumer
buying decision (2) to know influence of the pricing to the consumer buying
decision. (3) to know influences of the packaging and price to the consumer buying
decision. The study was conducted to 2400 respendents representing the buyer
population mi Sedaap in Kelurahan Cinta Damai Of Medan. Simultantly this
research head for knowing the influences of packaging and price to the buyer
decisions.
Keywords:Packaging, price and consumer buying decision

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DOI: http://dx.doi.org/10.31289/jkbm.v3i2.418

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