Eksistensi Pelaku Usaha Sektor Informal Offline dan Online di Tengah


Mirna Taufik(1*), Armansyah Armansyah(2),


(1) Universitas PGRI Palembang
(2) Universitas PGRI Palembang
(*) Corresponding Author

Abstract


Penelitian ini bertujuan untuk eksistensi pelaku usaha sektor informal offline dan online di tengan pandemi covid 19.  Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pengumpulan data menggunakan observasi dan wawancara. Analisis data yang digunakan  yaitu data reduction, data display dan penarikan kesimpulan. Hasil penelitian yang diperoleh Sektor informal online merupakan jalan yang harus ditempuh, untuk tetap melaksanakan usaha dan memenuhi kebutuhan keluarga, sehingga dapat dikatakan sektor informal di masa pandemi covid-19 lebih eksis dibandingkan dengan sektor informal offline. Penjualan secara offline  tetap dilakukan sebagian masyarakat karena adanya keterbatasan dalam penggunaan teknologi, selain itu banyak masyarakat melakukan penjualan secara online dan tidak offline, akan tetapi tidak jarang masyarakat juga melakukan usaha secara offline dan online. Sistem penjuan offline  dan online yang dilakukan secara bersamaan agar kegiatan masyarakat  sektor informal tetap berjalan sebagai mana mestinya. Mau tidak mau, suka atau tidak suka masyarakat harus mampu menjalankan usaha secara offline dan online ditengan pandemi dan juga kemajuan teknologi.


Keywords


Pelaku Usaha, Sektor Informal, Covid-19

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DOI: https://doi.org/10.31289/publika.v9i1.4846

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