Eksistensi Pelaku Usaha Sektor Informal Offline dan Online  di Tengah

Mirna Taufik; Armansyah Armansyah

doi:10.31289/publika.v9i1.4846

Eksistensi Pelaku Usaha Sektor Informal Offline dan Online di Tengah

Authors

Mirna Taufik , Armansyah Armansyah

DOI:

10.31289/publika.v9i1.4846

Published:

2021-06-26

Issue:

Vol. 9 No. 1 (2021): PUBLIKAUMA JUNI 2021

Keywords:

Pelaku Usaha, Sektor Informal, Covid-19

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Taufik, M., & Armansyah, A. (2021). Eksistensi Pelaku Usaha Sektor Informal Offline dan Online di Tengah. Publikauma : Jurnal Administrasi Publik Universitas Medan Area, 9(1), 57–66. https://doi.org/10.31289/publika.v9i1.4846

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Abstract

Penelitian ini bertujuan untuk eksistensi pelaku usaha sektor informal offline dan online di tengan pandemi covid 19. Â Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pengumpulan data menggunakan observasi dan wawancara. Analisis data yang digunakanÂ yaitu data reduction, data display dan penarikan kesimpulan. Hasil penelitian yang diperoleh Sektor informal online merupakan jalan yang harus ditempuh, untuk tetap melaksanakan usaha dan memenuhi kebutuhan keluarga, sehingga dapat dikatakan sektor informal di masa pandemi covid-19 lebih eksis dibandingkan dengan sektor informal offline. Penjualan secara offline Â tetap dilakukan sebagian masyarakat karena adanya keterbatasan dalam penggunaan teknologi, selain itu banyak masyarakat melakukan penjualan secara online dan tidak offline, akan tetapi tidak jarang masyarakat juga melakukan usaha secara offline dan online. Sistem penjuan offlineÂ dan online yang dilakukan secara bersamaan agar kegiatan masyarakat Â sektor informal tetap berjalan sebagai mana mestinya. Mau tidak mau, suka atau tidak suka masyarakat harus mampu menjalankan usaha secara offline dan online ditengan pandemi dan juga kemajuan teknologi.

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Author Biographies

Mirna Taufik, Universitas PGRI Palembang

Dosen Bidang Ilmu Kependudukan Program Studi Pendidikan Geografi Universitas PGRI Palembang

Armansyah Armansyah, Universitas PGRI Palembang

Dosen Bidang Ilmu Kependudukan Program Studi Pendidikan Geografi Universitas PGRI Palembang

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