Televisi Berlangganan dan Identitas Diri: Studi Resepsi Remaja terhadap Tayangan Drama Seri Korea Decendents Of The Sun di KBS World

Rizki Briandana(1*),


(1) Universitas Mercu Buana Jakarta
(*) Corresponding Author

Abstract


Abstrak

Di era globalisasi, televisi adalah sumber kekuatan yang menyediakan gambar, bahasa dan simbol, di mana khalayak dapat melihat kembali bagaimana media membangun identitas mereka. Seiring dengan perkembangan teknologi, saat ini di Indonesia banyak bermunculan TV berlangganan dengan sangat pesat. Dan drama seri Korea mendapat sambutan hangat dari peminat-peminatnya. Hal ini dibuktikan dengan peningkatan drama Korea yang ditayangkan baik di stasiun televisi swasta maupun di televisi berlangganan. Pendekatan analisis resepsi digunakan karena pada dasarnya audiens aktif meresepsi teks dan tidak  terlepas dari pandangan moralnya, baik pada tahap mengamati, menginterpretasi atau dalam membuat kesimpulan. Dari hasil penelitian, ditemukan bahwa bagaimana responden menggunakan hasil menonton untuk membangun identitas dirinya. Aktivitas menonton drama seri Korea digunakan sebagai salah satu upaya eksplorasi (exploration) yaitu usaha mencari informasi dan pemahaman yang mendalam. Secara spesifik responden menggunakan hasil dari aktivitas menonton tersebut sebagai salah satu cara untuk menggali informasi dan penemuan hal-hal baru yang dapat menjadi referensi mereka dalam membangun identitas diri.

 

 

 


Keywords


televisi berlangganan, identitas diri, khalayak, drama Korea, analis resepsi

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DOI: http://dx.doi.org/10.31289/simbollika.v2i1.217

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JURNAL SIMBOLIKA: Research and Learning in Communication Study
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