Pengembangan Bisnis Toko Kue dengan Pendekatan Analisis SWOT dan Analisis Prospektif

Authors

  • Shidqi Syauqi Universitas Padjadjaran
  • Totok Pujianto Universitas Padjadjaran
  • Efri Mardawati Universitas Padjadjaran

DOI:

https://doi.org/10.31289/jkbm.v9i1.8377

Keywords:

Business Competition, Business Development, Prospective Analysis, SWOT Analysis

Abstract

Business growth in Indonesia is currently growing very rapidly. Business competition is becoming increasingly stringent and requires business actors to continue to innovate. Aisyah Cake Shop as a newly operating business must be able to compete with other business actors. So that a business development strategy is needed that can provide changes in the future. Therefore, efforts to develop a business development strategy at Aisyah Cake Shop then use the SWOT analysis method approach and the prospective analysis method. The SWOT analysis method can identify internal and external business conditions and provide strategic recommendations based on existing conditions based on internal factors (strengths and weaknesses) and external factors (opportunities and threats) at Aisyah Cake Shop. The use of prospective analysis can provide an overview of strategy formulation by involving decision makers (stakeholders) based on the possibilities that may occur in the future. This study aims to formulate and determine strategies that can be applied to deal with conditions in the future. The results of the preparation of the business development strategy which are the main priorities for implementation are recruiting new workers, consistently implementing quality control in the production process and monitoring and evaluating raw materials.

References

Ace, S. (2022). Analisis Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) INNI DAWET CINCAU Desa Sumengko Kecamatan Kalitidu Kabupaten Bojonegoro. Jurnal Ekonomi Manajemen dan Sosial, 5, 2003–2005.

Andriansyah, A. (2020). Perencanaan Usaha Booth Frokku di Ciwalk Bandung. Sekolah Tinggi Pariwisata Bandung.

Arifianto, E. Y. (2017). Strategi Pengembangan Sumber Daya Manusia dengan Pendekatan Pola Komunikasi Efektif dalam Mewujudkan Konsep Malang Smart City. Jurnal Komunikasi Global, 6(2), 175–184.

Bourgeois, R., & Jésus, F. (2004). Participatory Prospective Analysis: Exploring and anticipating Challenges with Stakehoders. CAPSA Monograph, 46, 112.

BPS. (2015). Klasifikasi Baku Lapangan Usaha indonesia 2015. https://www2.bkpm.go.id/images/uploads/prosedur_investasi/file_upload/KBLI-2015.pdf

BPS. (2017). Hasil Pendaftaran ( Listing ) Usaha / Perusahaan Sensus Ekonomi 2016: Vol. No. 50/04/.

Echdar, S. (2016). Manajemen Enterpreneurship Kiat Sukses Menjadi Wirausaha. Alfabeta.

Fauzi, A. (2019). Teknik Analisis Keberlanjutan. Gramedia Pustaka Utama.

Gabriel, A. A., Santoso, I., & Ikasari, D. M. (2013). PERENCANAAN STRATEGI PENGEMBANGAN INDUSTRI RUMAH TANGGA GULA KELAPA (Studi Kasus Industri Rumah Tangga Gula Kelapa Desa Gledug Kecamatan Sanan Kulon, Kabupaten Blitar). Jurnal Industri Pertanian.

Hermawan, H. (2017). Pengembangan Destinasi Wisata pada Tingkat Tapak Lahan dengan Pendekatan Analisis SWOT.

Huda, M. A., Sunandar, A., & Arianti, N. S. (2019). Analisis Prospektif Kebijakan Penghapusan Pembelajaran Calistung Pada Kelas Rendah Sekolah Dasar. Jurnal Manajemen dan Supervisi Pendidikan, 3(3), 124–129. https://doi.org/10.17977/um025v3i32019p124

Istiqomah, I., & Andriyanto, I. (2017). Analisis SWOT dalam Pengembangan Bisnis (Studi pada Sentra Jenang di Desa Kaliputu Kudus). BISNIS : Jurnal Bisnis dan Manajemen Islam, 5(2), 363. https://doi.org/10.21043/bisnis.v5i2.3019

Kementerian Koperasi dan Usaha Kecil Menengah. (2018). Perkembangan Data Usaha Mikro , Kecil , Menengah Dan Usaha Besar (Vol. 2000, Nomor 1).

Kementerian Koperasi dan Usaha Kecil Menengah. (2019). Perkembangan Data Usaha Mikro, Kecil, Menengah, dan Usaha Besar (Vol. 2000, Nomor 1). http://www.depkop.go.id/data-umkm

Kurniawan, M., & Haryati, N. (2017). Analisis Strategi Pengembangan Usaha Minuman Sari Buah Sirsak. Industria: Jurnal Teknologi dan Manajemen Agroindustri, 6(2), 97–102.

Lestari, S. P., & Sudarsono, B. G. (2021). Pemilihan Lokasi Strategis Bisnis Bidang Kuliner Menggunakan Metode the Extended Promethee II. J-SAKTI (Jurnal Sains Komputer dan Informatika), 5(1), 172–183.

Sari, D. P., & Oktafianto, A. (2017). Penentuan Strategi Bisnis Menggunakan Analisis Swot Dan Matriks Ifas – Efas Pada Cv. Dinasty. Seminar Nasional IENACO, 238–245.

Wikaningrum, T. (2018). PENGELOLAAN LINGKUNGAN KAWASAN INDUSTRI ( Studi Kasus Kawasan Industri Jababeka dan EJIP di Kabupaten Bekasi ) Pengelolaan lingkungan kawasan industri masyarakat Indonesia sejalan dengan pertumbuhan industri yang tinggi dan serta Sistem Manajemen Lingkung. Journal of Environmental Engineering & Waste Management (JENV), 3(1), 36–47.

Yuliza, & Basri. (2018). Marketing Strategy of Dodol Singkong Malayan. eJurnal Apresiasi Ekonomi, 6, 253–261.

Yusuf, M., Nurhamlin, Setiawan, Y., & Supeni, E. A. (2020). Decision Support System di Era 4.0. PT Penerbit IPB Press. https://doi.org/10.1145/3029387.3029402

Downloads

Published

2022-11-30