Perkembangan Media Sosial pada Humas Digital dalam Industri 4.0


Dimas Ahmad Rifandi(1), Irwansyah Irwansyah(2),


(1) Universitas Indonesia
(2) Universitas Indonesia

Abstract


Media Sosial telah menjadi fenomena tidak terbendung, pada penelitian ini khususnya bidang humas digital diharuskan beradaptasi kedalam media sosial di industri 4.0. Tujuan penelitian untuk mengetahui perkembangan media sosial humas digital dalam industri 4.0 di Indonesia. Metode penelitian yang digunakan merupakan meta analisis dengan pendekatan kualitatif dengan pengumpulan data sekunder. Hasil penelitian diperoleh bahwa media sosial telah mengalami transformasi dalam industri 4.0 yang berkontribusi lebih banyak kepada  digital public relations sebagai alat untuk social listening, digital story telling, social purpose. Persaingan semakin kompetitif dengan penggunaan word of mouth, electronic word of mouth membuat suatu brand semakin dikenal dengan penggunaan strategi kampanye di media sosial untuk menimbulkan interaksi antar sesama pengguna sosial media, industri 4.0 memiliki peranan penting dalam perkembangan media sosial untuk meningkatkan citra dan reputasi perusahaan di Indonesia. Kesimpulan yang diperoleh bahwa media sosial telah mengalami transformasi dalam industri 4.0 yang dapat  berkontribusi lebih banyak kepada perkembangan digital public relations.


Keywords


Digital Public Relations; Industri 4.0; Social Media

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DOI: https://doi.org/10.31289/simbollika.v7i2.5376

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Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area